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Jon Jerde
Jon Adams Jerde, FAIA (January 22, 1940 – February 9, 2015) was an American architect based in Vinice, Los Angeles, California, founder and chairman of The Jerde Partnership, a design architecture and urban planning firm specializing in the design of shopping malls that has created a number of commercial developments around the globe. Jerde became well known as an innovator in the design of malls and related spaces.〔Ed Leibowitz, ("Crowd Pleaser" ), ''Los Angeles'', February 2002, pp. 48ff.〕 His firm has grown into a multi-disciplinary firm with offices in Los Angeles, Hong Kong, Shanghai, Seoul, Amsterdam, and Dubai.
==Career==
Born in Alton, Illinois, Jerde was a graduate of the School of Architecture at the University of Southern California. After early years working at Charles Kober Associates on multiple retail projects, including Plaza Pasadena, Jerde was commissioned by developer Ernie Hahn to design Horton Plaza, across from Horton Plaza Park in downtown San Diego. The project is a five story outdoor retail complex, with the main passage being diagonally oriented to the street grid and at the time anchored by Nordstrom, Macy's, and a Sam Goody music store; and connected to a Westin Hotel and the Balboa Theatre, resulting in an urban mixed-use center. It features long one-way ramps and sudden drop-offs, parapets, shadowy colonnades and cul-de-sacs. Its design breaks many traditional mall-design rules such as lowering ambient arousal levels and protecting the maximal lines-of-sight to merchandise. Its fragmented spaces are finished in a variety of bright colors. The project was completed in 1985.
Jerde's Horton Plaza〔(New Left Review )〕 brought 25 million visitors in its first year, and as of 2004 continued to generate San Diego's highest sales per unit area. Jerde claimed that the project also sparked nearly $2.4 billion in redevelopment to the surrounding area and downtown core.〔(jerde.com )〕
The Jerde Partnership was involved in the design and planning of the Los Angeles 1984 Olympics. Based on the success of both Horton and the Olympics, the firm designed Fashion Island in Newport Beach, CA in 1989, the Mall of America〔(Worldcatlibraries.org )〕 in Bloomington, Minnesota in 1992, the Urban Entertainment Center Universal CityWalk in Los Angeles, the pirate show and facade of the Treasure Island Casino in Vegas in 1993, the Las Vegas Fremont Street Experience in 1995 and the Bellagio in Las Vegas in 1998.
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